HONEY GIRL GUIDE TO COLOR
2 x 8 x 1.5 inches // 2007

Honey Girl, a Japanese magazine for teenage girls, became the focus of an appropriation exercise to create graphic “tools” for cuteness. The publication's most noticeable attributes were its compacted and layered spaces—filled with numerous typefaces, products, illustrations and patterns—and its use of the color pink. For me, the pervasiveness and variation of this hue presented a window onto the culture of the “Honey Girls,” who had overtaken the streets of Tokyo. I sampled colors and patterns from the magazine to create a Pantone-like swatch book, and used it as a design tool in subsequent projects such as the Ichigo Shrine and Ichigo brand logos.